I am a brand → I am a creator →
EST. 2024 — ATLANTA, GA BEAUTY · LIFESTYLE · CULTURE

Influence,
done differently.

ODD INFLUENCE is a boutique creator agency for the brands that don't want another beige campaign. We cast bold, build lean, and ship work that actually moves the room.

Influencer Marketing Creator Casting UGC at Scale Brand Partnerships Talent Strategy Influencer Marketing Creator Casting UGC at Scale Brand Partnerships Talent Strategy

Boutique by design. Sharp by default.

No bloated agency layers. No casting algorithms pretending to be taste. Every campaign is hand-built by founders who actually understand creator culture — because we live in it.

01

Curated, not crowdsourced

A vetted network of creators we'd vouch for personally — UGC to mega.

02

Founder-led, hands-on

You work directly with the senior team. No account-coordinator hand-offs.

03

Proof, not promises

Every campaign ships with reach, engagement, and conversion data you can show your CMO.

04

Productized pricing

Clear scopes, clear costs. Approved in 5 minutes — not a 40-slide deck.

Everything you need.
Nothing you don't.

Influencer Campaigns

End-to-end creator programs.

Strategy, casting, contracts, briefs, content rights, reporting. We run it. You approve it.

UGC + Content

Native content, on demand.

Tailor-made TikTok, Reels, and UGC built to perform organically and as paid social fuel.

Brand Partnerships

Seeding to integrated programs.

Product seeding, ambassador programs, longform storytelling, and retainer creative.

Strategy + Consulting

Smart spend, sharper plays.

Influencer strategy, creator briefs, channel mix, and ROI frameworks that hold up in the boardroom.

Four steps. No mystery.

/01

Discover

We learn your brand, your KPIs, and your audience — then surface a curated shortlist of creators that actually fit. Not what an algorithm spits out.

/02

Source

We negotiate, contract, and onboard the talent. Briefs, usage rights, payment, legal — handled. You spend your time on creative, not coordination.

/03

Create

Creators concept, shoot, and ship. We manage approvals, edits, and posting. Content goes live on time, on brand, on platform.

/04

Measure

Reach, engagement, conversion, ROAS, sales lift. Real numbers in a clean report your team can take straight to leadership.

Campaigns that landed.

A few recent collaborations. More on request — we don't publish what we don't have permission to.

TECH · INSTAGRAM REEL

AI , Reimagined

Brandi Vonne x Face App
TRAVEL · TIKTOK

Premium cabin,
premium reach.

Mehgan James × Delta Airlines
FASHION · INSTAGRAM REEL

Heritage denim,
new energy.

Kash Doll × True Religion

Tell us what you're building.

Drop a few details — campaign goals, timing, budget range. We reply within 24 hours, often faster.

Prefer to talk human?

Skip the form. Email or text us directly — we read every message.

Email
hello@oddinfluence.com
Phone
Based in
Atlanta, GA · Working everywhere
We reply within 24 hours
Got it — we'll be in touch within 24 hours. ✦

Got a brand?
Got odd ideas?