I am a brand → Run music campaign →
EST. 2024 — ATLANTA, GA · MUSIC DIVISION

Sound,
amplified.

For the labels and artists who'd rather break a song than buy one. We build creator-led music campaigns that move streams, sounds, and seats — without the playlist-pitch theater.

Pre-release seedingTikTok sound campaignsArtist × creator collabsTour & merch pushesUGC at scaleCatalog re-ignitionPre-release seedingTikTok sound campaignsArtist × creator collabsTour & merch pushesUGC at scaleCatalog re-ignition
01 — Why ODD for musicA&R-friendly

Built by people who actually listen.

01

Creator-first casting

Tastemakers who'd use the sound anyway — not a list of cheap reach. Real fit, real lift.

02

Algorithm-aware

We build for TikTok sounds, Reels remixes, Shorts trends, and the platforms that actually break records right now.

03

Pre-release ready

NDAs handled, embargoes respected, snippets seeded. We can move fast without spoiling the rollout.

04

Receipts, not vibes

Sound adoptions, video starts, presaves, Shazams, ticket clicks. Reporting your DSP team can actually use.

02 — What we runSingles · albums · catalog

From snippet to streaming chart.

Pre-release

Snippet seeding & sound launches.

Curated drop of teaser audio to creators we trust. Sound page primed, UGC pre-loaded, day-one momentum baked in.

Release week

TikTok sound campaigns.

Coordinated creator pushes built around a hook, a trend, or a dance — designed for re-use, not a one-and-done spend.

Artist collab

Creator × artist content.

Native collabs that look like culture, not advertising. Behind-the-scenes, lip-sync, reaction, storyline — built per artist.

Live + commerce

Tour, merch & ticket pushes.

City-by-city creator activations for tour stops, merch drops, meet-and-greets, and the moments between the music.

03 — ProcessTight rollouts

Four steps. No theater.

/01   Discover

Brief & rollout

Release date, hook, tone, KPI. We map the campaign to the rollout — pre-save, drop day, week two, long tail.

/02   Source

Cast & contract

We shortlist creators, negotiate, paper everything (usage, exclusivity, embargo), and onboard talent in days, not weeks.

/03   Create

Concept & ship

Creators concept, shoot, and post on schedule. We manage approvals, posting windows, and platform-native edits.

/04   Measure

Report & re-ignite

Sound adoptions, video views, saves, Shazams, ticket clicks. Identify the winners and double down while it's hot.

04 — Start a campaignLabels · artists · managers

Tell us what you're dropping.

Prefer to talk human?

Skip the form — email us with the artist, release date, and the rough ask. We reply within 24 hours.

Emailhello@oddinfluence.com
ResponseWithin 24 hours
Based inAtlanta · NYC · LA
NDAsPre-release friendly
We reply within 24 hours · NDAs honored on request
Got it — we'll be in touch within 24 hours. ✦

Got a record?
Got a rollout?